pricing
Pricing that fits how you want to work with me.
No packages to decode. Tell me where you are and what you have to spend, and there is a way to pay for it that fits: monthly, once, or by sharing in the growth. Changes to an existing website are simply by the hour.
which sounds like you?
Tell me where you are. I’ll tell you the best route.
Most people who get in touch are in one of these four places. None of them is too small a job.
“My website doesn’t bring in any work. I need a new one.”
A new WordPress website designed around the enquiries or orders you need, built by me, and either paid for once or set up as a Shared Success partnership where I stay involved and earn more only when it works.
New website · fixed cost or Shared Success“My website is fine. I just need some changes.”
Ad-hoc development by the hour: new features, fixes, a plugin, an integration, speed or security work. Or a support plan if you would rather someone kept an eye on it.
Ad-hoc development · support plan“I’ve got a small budget and I need something quick.”
A pay-monthly website: a small setup cost, a fast build on a proven structure, and a monthly fee that covers hosting, updates and support. Add SEO, content or growth work when you are ready.
Pay monthly“I run an agency and need a safe pair of hands.”
White-label WordPress development: overflow builds, custom plugins, code review and the integrations nobody else wants to do, delivered under your name and to your standards.
White-label for agenciesthree ways to pay
Pay monthly, pay once, or share the growth.
Every website gets the same developer and the same attention. What changes is how much you pay up front and what happens after launch. Changes to an existing site are by the hour.
Pay monthly
Small setup. Quick build. One monthly fee.
For businesses with a modest budget that need a good website quickly. A small setup cost, a fast build on a proven structure, then a monthly fee that keeps it hosted, updated and supported.
What you get
- Design and build on a proven structure
- Hosting, SSL and backups
- Updates, security and support
- Your content added and you shown how to edit it
After launch
- Add-ons when you are ready: SEO, content, extra features
- Upgrade to a custom build or Shared Success later
- Minimum term and notice agreed in writing
Best when
- The budget is a few hundred pounds to start, not thousands
- You need to be live quickly
- You would rather pay monthly than all at once
Fixed cost
Build and launch. Job done.
A custom website, designed and built for one agreed price. You own it on launch day and can run it yourself, with me available by the hour if you want changes later.
What you get
- Strategy, custom design and build
- Custom WordPress theme and editor blocks
- Testing, launch and handover
- Training and documentation
After launch
- Ad-hoc support and changes, by the hour
- Optional hosting and maintenance plan
- No ongoing commitment
Best when
- You want a defined project with a clear end
- You have your own people to run the site
- There is no dependable history to set a benchmark yet
Shared Success
Lower setup. I stay involved. I earn more when it works.
A custom website with a lower setup fee, a monthly fee for management and improvement, and a success fee only when the result we agree (enquiries, bookings or orders) grows beyond its benchmark.
What you get
- Everything in a fixed-cost build
- A lower setup fee
- Hosting where agreed, monitoring and security
- Monthly improvements, experiments and new features
After launch
- I stay responsible for performance and results
- Quarterly reviews against your benchmark
- The site is fully yours at 24 months
Best when
- The website already brings in enquiries or orders
- A fair benchmark can be set from real history
- You want an expert to stay involved
Not sure which? Tell me about the business and the budget and I will recommend one. None of these is a lesser option, they suit different situations.
shared success in three sentences
Lower cost to launch. I stay involved. I earn more when it works.
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Build and launch
I build and launch the website for a setup fee that is lower than buying the same site outright.
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Manage and improve
A monthly fee covers hosting where agreed, support, maintenance and continual improvement.
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Share the growth
We agree one result, such as verified enquiries or orders. When it grows beyond its benchmark, a success fee applies. Nothing for the first 90 days.
The result, the benchmark and how it is measured are agreed in writing before work begins.
Tell me the budget and the goal. I’ll tell you the route.
Whether it is a few hundred pounds or a full rebuild, you will get a straight answer on what is possible and what it costs.
I reply personally within one working day.