Bigatmo
Pilot sunglasses, E-Commerce
Bigatmo: Ten years, and counting, as their developer of choice
A technical, specialist product competing with global brands for the same searches.
Measured result
10 Years
and counting, as their developer of choice
01The problem
A specialist product competing with global brands for the same searches.
Bigatmo makes sunglasses for pilots. The store needed to explain a technical product clearly, help customers choose between models and lenses, and compete for high-competition search terms against far larger brands.
02What I changed
A custom WooCommerce build with the showcasing features the product needed.
- Custom mega menu for navigating models and lens types
- Lens preview slider so customers can see what each lens does
- Model comparison guide
- An easy-to-use product filtering system
- Technical SEO built into the structure from the start
03The result
Ten years, and counting, as their developer of choice.
Bigatmo has been a client for close to a decade, my longest-running relationship of any kind. The store has needed little beyond steady support in that time, and a like-for-like measure of that is simple. They’ve never needed to look elsewhere. A new site is now in development, with Bigatmo leading on the content, and it will build on the same foundations.
Running a specialist store that needs to be found and understood?
WooCommerce work like this is measured most cleanly in completed orders, which makes it a natural fit for Shared Success.